AN EXPLORATORY CONTENT ANALYSIS OF MEDIA REPRESENTATIONS OF A BANK IN CRISIS

CONTENT ANALYSIS

CONTENT ANALYSIS

Media representations of a bank can significantly influence the bank customers’ perceptions and decision-making. The aim of this paper is to apply content analysis to understand how the Co-operative (Co-op) bank has been discussed in the news and to specifically, identify differences in how news media represent the bank before and during the furore. The periods selected for the analysis are between 01/01/2012-31/12/2012 and 01/01/2013-18/12/2013…

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Categories: Arete Research

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