Entrepreneur – business idea what if you have it but don’t know how to implement it? This is the story of how a woman started what became the frozen food leader in a Latin American country.
One day, a wife decided to look for another source of income for her family when her husband lost his job. She went knocking on exporters doors, asking them what people wanted – what would sell. She discovered there was a high demand for frozen tropical fruits.
In the country, corruption and inequality is a big challenge even though the government has been working hard to address these problems: to increase transparency and decrease inequality in the society. Therefore, it was a great accomplishment when she decided, 13-years ago, to start a business despite these challenges. Her husband describes her as ‘brave’ because it is very difficult to do business as a woman in the rural area where men manage everything.
Even though she had no idea about sourcing mangoes or pineapples, she came up with the fruit processing idea. Her braveness and willingness to ask those who could, helped shape her ideas, opened doors for her and her family, and gave birth to a global exporting company.
Watch the video about La Paz Fruits here:
When the business started, they found exporting difficult because it wasn’t easy to obtain necessary information. Although it is not economically viable in the short term, the company invests in ensuring that the environment is well cared for. In addition to becoming the leading frozen fruit exporter in the country, it has also become the first in the world to build a certified carbon-neutral company in their sector. The company now employs about 300 direct and indirect labour (including farmers who transport the fruits to the factory).
This is the story of how a woman with an idea – who dared to knock on doors and ask questions – empowered her family and nation.